Zak Greant's MoFo Statement of Work for 2009Q1
Overview
This is a copy of my Mozilla Foundation statement of work for the first quarter of 2009 (minus the contractual bits.) During this time, I'll be focused on two major areas.
First, I'll be working to help the Mozilla Foundation determine if (and how) a Mozilla social movement is an effective and appropriate way to realize Mozilla's general 2010 goal to "Make openness, participation and distributed decision-making more common experiences in Internet life."
Second, I'll be focused on engaging people with the Mozilla values and Mozilla programs.
Deliverables
Concrete deliverables during this time are:
Mozilla Manifesto Stories Program
~ 1 day/week; ~12 days total
Develop and manage a program to collect thousands of creative and compelling stories of how the Net has affected people's lives. The program will be designed to be participatory and decentralized in nature, utilizing largely non-Mozilla infrastructure. As the program is run, it will generate a massive library of permissively-licensed useful content that can be used for creative purposes, case studies, community building and much more. It will help cultivate the community of creative communicators around the Mozilla values.
Initially, I will work to collect simple video statements of pivotal ways that the Net has changed people's lives (along with supporting biographical information and background story.)
I'll make demos to test ideas, develop participation guidelines, solicit videos from friendly parties, gather celebrity statements to help increase the popular appeal of the program and so on.
Later, I'll ask different questions and use different media - for example, we might run a "People's History of the Net" program that collects essays of how individuals discovered the Net and how it changed their lives. I'll also encourage the community to develop their own ideas and leave lots of space for community leaders to develop.
Engaging Conversations
~ 1 day/week; ~12 days total
Produce several series of blog posts (or columns) meant to help us engage our peers and a broader public with Mozilla, current Mozilla activities and the Mozilla values. Each series will have a different set of major goals and will include clear calls to action that will help engaged readers become part of a conversation. The series planned are:
- Series 1: Engaging the Mozilla Community. A series of posts meant to make it easier for me to engage Mozilla participants and peers with my Mozilla work. The series will provide personal background that helps people understand what motivates my Mozilla work, include personal thoughts on our recent activities and roughly outline plans for upcoming work.
- Series 2: Mozilla as a Broad Social Movement. Tied to the Draft Mozilla Social Movement Program, this series will outline the thinking behind a Mozilla Social Movement, ideas for concrete activities and so on. I'll seek to engage thinkers in this space, asking them to write guest posts and so on.
- Series 3: Engaging our Non-Profit Peers. Tied to the Brief Study of Social Movement Organizations work, this series will be used to make our study work visible.
- Series 4: Social Innovation and Mozilla. This series will be used to help cultivate innovative ideas around what Mozilla could to in the future. Like the social movement posts, I'll seek to engage outside experts to help make the series more vital.
Brief Study of Social Movement Organizations
~4 hours/week; ~6 days total
Identify and catalog international social movement organizations who engage the broad public with complex topics (such as Amnesty International, Greenpeace, …).
For each organization, summarize their structure, activities, major strategies and fund-raising model. Use the work to help refine our own social movement efforts and as a way to engage others.
Contact each organization after analysis so that we can share ideas, traffic and opportunities. Blog each summary along with thoughts on what Mozilla can learn from the organization and what the organization might learn from Mozilla. Collect all summaries on wiki.mozilla.org.
Mozilla Social Movement Program Concept
~2 days/week; ~24 days total
Develop a Mozilla Social Movement program concept for the March 11th Mozilla Foundation board meeting. Important components of the program concept include:
- A group of Mozilla participants and peers who are engaged with and help to develop the idea of a Mozilla Social Movement. (Some of the Engaging Conversations work mentioned in this statement of work will focus on this.)
- Experiments (including the Mozilla Manifesto Video Program) to gather, test and validate ideas for the program
- Research (including the Brief Study of Social Movement Organizations) to help us develop and validate program ideas
- A draft plan for running the program that has several iterations (Iteration 1 is complete. I'll post a public version ASAP.) A mature draft is due on March 4, a week before the March board meeting. The education plan (https://wiki.mozilla.org/Foundation:Planning:Education) will be used as a template for the social movement plan.
Administrative Activities
~4 hours/week; ~6 days total
Participate in weekly phone meetings, prepare and publish weekly status reports, attend face-to-face team meetings, etc. The weekly reports will have a narrative style and will contain supporting context to help them engage a broader range of readers (as opposed to prior reports, which were mostly useful to Mozilla Foundation team members.)
I'll also be helping maintain and manage various private and public Mozilla wikis.
Misc.
Activities will be added, amended or removed as needed, and as agreed to by myself and the Executive Director.
Link Summary
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Posted on Wednesday, January 14th, 2009 at 15:13
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January 19th, 2009 at 17:11
[...] work and a few good days of relaxation. The 32 hours of work that I did were focused on completing my 2009Q1 statement of work; finishing a concept note for our Mozilla as a Social Movement idea (which will be posted publically [...]